As Kindness Matters expanded its work in youth advocacy and mental wellness, their visual identity struggled to keep up. What started as a heartfelt grassroots effort had evolved into a growing nonprofit with real impact—but its branding didn’t reflect that momentum.
We partnered with their team to create a new visual identity that matched the clarity, compassion, and energy of their mission. The rebrand introduced a fresh logo, refined type palette, expanded color system, and visual assets designed for flexibility across digital, print, and community spaces.
