July 31, 2025

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Kindness Matters: A New Look for a Mission That Grows

As Kindness Matters expanded its work in youth advocacy and mental wellness, their visual identity struggled to keep up. What started as a heartfelt grassroots effort had evolved into a growing nonprofit with real impact—but its branding didn’t reflect that momentum.

We partnered with their team to create a new visual identity that matched the clarity, compassion, and energy of their mission. The rebrand introduced a fresh logo, refined type palette, expanded color system, and visual assets designed for flexibility across digital, print, and community spaces.

The result? A warm, modern, and cohesive identity that gives Kindness Matters the tools to scale their voice and deepen their connection with the communities they serve.

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Edison Cooper
Edison Cooper is a South Florida-based web studio specializing in crafting professional WordPress websites.